Ref.No: 63214400
Start date: 01.01.2017
End date: 30.06.2018
Approval date: 31.10.2016
Department: ELECTRICAL & COMPUTER ENGINEERING
Sector: INDUSTRIAL ELECTRIC DEVICES AND DECISION SYSTEMS
Financier: HORIZON 2020-ICT, E.C.
Budget: 204.875,00 €
Public key: 72ΓΗ46ΨΖΣ4-33Α
Scientific Responsible: Prof. PSARRAS
Email: john@epu.ntua.gr
Description: TOYS MARKET IN EU IS CHARACTERIZED BY THE DOMINATION OF A LIMITED NUMBER OF HUGE GLOBAL BRANDS EVEN THOUGH 99% OF EU TOY MANUFACTURING COMPANIES ARE SMES. THUS SMES NEED TO FIND A NEW WAYS TO STRENGTHEN THEIR POSITION AGAINST LARGE COMPETITORS..........
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